our market and formulate winning marketing strategies & promotional campaigns.
We Deliver
high standards of performance through our sales force, with guidance from in-house experts, ensuring relentless implementation of marketing plans.
We Ensure
optimal availability of the brands in the targeted territories through our expertise in distribution & logistics.
We Explore and Exploit
the potential offered by the market through our regulatory infrastructure.
Our Journey So Far...
Founded in 1978, with the goal of becoming the leading healthcare distributor in Kuwait.
We invested in the best infrastructure, systems and people, to provide the most modern facilities.
Various initiatives undertaken: - Tender Business - Retail Pharmacies - Drugs’ Store - Product Registrations to launch products at Kuwait - Helping doctors deliver good health to patients
In 1999, we diversified from the Tender segment to the Retail segment.
This shift enabled us to focus on catering the needs of the public, under the banner of Rowad Pharmacy.
Rowad Pharmacy, thereafter, has scaled up to a chain of 23 pharmacies, in and around Kuwait City.
We also ventured into a drugs’ store named as Al Razi Pharmacy, which is catering two major pharmaceutical companies and hospital disposables to MoH hospitals.
Our Mission...Now!
To CreateLasting solutions for Healthcare needs.
To DeliverThe highest quality sales, marketing and distribution, benefiting organizations, in building brands to their fullest potential.
To PartnerAt Kuwait, with multinational pharmaceutical and healthcare companies.